11 November 2006 - Aubade opens in Passy district
Aubade, the lingerie company belonging to Calida is pursuing its offensive in France, opening a new store in Paris, rue Guichard #3, next to rue de Passy. This is Aubade 6th store, having started a mono marca distribution strategy in 2006.

5 November 2006 - Theory has opened a flagship in Saint Germain
Theory, a Fast Retailing brand has opened its first store in Paris. The shop is located at 47 rue Bonaparte #47 at the Saint Germain area.